Follow the Energy

Motivating a team when you're not on the team is tricky business. You could be expected to conduct a workshop to identify a quality strategy. Yet, you might not have all the context available to know what risks exist and why obstacles exist. What you call quality activities, they might hear 'extra work'.

The key is to identify their motivation, not what you think their motivation should be. Jerry Weinberg coined the heuristic as "Follow the Energy".